Welcome to NORWOOD
Protecting your bottom line, since 2009
Norwood Device & Diagnostics was established in 2009 to meet the evolving needs of today’s independent eye care professional. We provide unsurpassed service and high-quality products at industry leading prices to meet all of your Pre-Test, Diagnostic, Exam Lane, Finishing/Edging and Optical Supply needs.
— All of our Norwood Ophthalmic Equipment is offered with a
3 Year Warranty and comes standard with unrivaled customer care.
How we differ…
With over 30 years of experience at the helm, Rick Norwood has long-established strategic manufacturing relationships throughout the world. We source only from the top OEM manufacturers of ophthalmic diagnostic equipment and optical accessories in Canada, Europe, Japan and Korea, to provide high quality products to our clients.
We built this business for you, the independent eye care professional. We realized that there were a limited number of resources in the optical marketplace whose prime focus was to support the continued growth and success of ECPs, we set out to be just that resource! We have set out to be just that resource by providing high quality products at a reasonable cost enabling you to better compete with the likes of big box stores and the internet (and we’re doing a pretty good job!).
We have over
New Customers this
year & counting
We have over
Norwood Vision Group was founded in 2009 to help level the playing field for independent ophthalmologists, optometrists, and opticians.
Having worked within the optical industry for over 25 years, Rick Norwood could easily see how the increasing number of retail chains and big box stores were utilizing their buying power to obtain lower priced products. Rick was concerned for the future of the industry. With this developing trend, how would the independent businesses be able to grow and profit? Rick combined his concern with the fuel of his entrepreneurial spirit, and in August 2009 opened the doors to Norwood.
His vision was simple. Through new innovations in technology, smart purchasing methods, and personalized, superior customer service, Norwood would assist independent practitioners with succeeding in today’s marketplace. A quick and easy online ordering system was set up as the core, which has allowed Norwood clients to fulfill the majority of their practice needs, with top quality products at a reasonable cost, through a single source. This platform is leveling the playing field for our clients; check out what they are saying about us!
How we help…
Norwood is with you every step of the way.
Let us know what you are looking for, and if it isn’t one of our advertised products, we’ll do our best to find it for you at a reasonable cost. Are you designing a new office, or refreshing your existing practice? Engage with Norwood as you begin; we have done this before and can guide you through the process while saving you some money along the way.
As our business continues to evolve and expand in response to industry trends and customer requests, Norwood is constantly working to identify the emerging technologies, manufacturers and products that are poised to meet the future needs of our customers. Earning and retaining your business through offering superior products at unparalleled prices, while delivering a high level of customer service, will remain our primary focus.
Testimonials from our Clients…
Our business grows by ensuring that our clients, have everything they need to ensure their businesses can grow. Hear what a few of our clients have to say about Norwood.
All the doctors said that your system is very easy to use and this will prevent future shoulder surgeries. I wanted to compliment your team; Steve and Brandon were great at communicating and Emilia is very sweet and helpful. I wanted to say that Brandon was more than willing to reply to me after hours and really helped me out during this process.Susan Ly Johnson OD, MPH, FAAO, Boerne, TX
Norwood's customer service is impeccable. No high pressure sales tactics. Just friendly people who I would definitely do business with again. When I need good quality equipment at reasonable prices I call Norwood.Brian Holland OD, Visalia, CA
Norwood Vision provided not only quality plug n play Ophthalmic equipment but superb customer service and pricing coupled with follow up. I highly recommend giving them consideration when you are looking to add, upgrade or replace any stand-alone equipment for your practice.George Ozer OD, Boothwyn, PA
Norwood Device & Diagnostics provided me with excellent new exam equipment at a great cost. Not only do they have great equipment their customer service is unrivaled. Whenever I need something they are available right away, and they always make sure that I am completely satisfied before they leave.Dr. Tony Sankari, Lehigh Valley Eyecare Associates
My experience with Norwood Vision Group was pleasant and easy and pricing is hard to beat. They hand delivered an Auto Lensmeter to my practice and took the time to set it up and show us the unit and its capabilities. Customer service was of the highest degree - any question or concerns were quickly answered or rectified to my satisfaction. I would highly recommend utilizing Norwood Vision as a vendor for plug and play ophthalmic equipment.Joseph Cavallo OD, East Hanover, NJ
Norwood Vision has become our go to supplier for blocking pads. In particular our lab has experienced much success with the A&R robotic machine pads carried by Norwood Vision. In addition to these high performing pads I have to note that dealing with Norwood Vision customer service has been a lifesaver on numerous occasions. If we ever have a question, the folks at Norwood Vision are extremely responsive and at times when we have experienced spikes in our business and needed something overnight, the staff at Norwood Vision have always come through as our trusted supplier.Ralph Feld - Facility Manager, DBL/Precision Optics – St. Cloud, MN
It has been my pleasure to work with Norwood Device & Diagnostics for all of our equipment needs for our new office. We have had a great experience at every step and would highly recommend them to anyone in need of their products and services.Gordon Johnson, OD, Five Forks Vision Center
I purchased an ARK through Norwood last year, and was thrilled with the quality. The first one was damaged during shipping and when I notified Norwood, it was promptly replaced the next day. The process was easy and they are always available to help when I have a question. I will be a repeat customer and highly recommend Norwood for all of your equipment needs!Suresh Sanpaul LDO, President, Digital Optiks LLC, Jamaica, NY
Working with Norwood could not have been any better. Thanks to their knowledge and patience, I was able to update the equipment in one exam room and completely outfit a new exam room. The entire process was expertly done in a simple and affordable manner. I highly recommend Norwood for your equipment needs.”Dr. Michael Rosenblatt, OD, PC, Klessman & Rosenblatt, Washington, DC
Prior to founding Norwood Vision Group in 2009, Rick Norwood spent 20 years in the eye care industry with companies such as Paragon Optical, Viva Optique, Santinelli International, and Visionix, Inc. He held a variety of positions including regional, national, and general manager responsibilities. Through these positions, he worked with all segments of the eye care industry which led him to focus his company on offering a full range of services as a one stop provider and incorporating an e-commerce platform to introduce more cost effective and efficient service delivery and affordable product alternatives.