Norwood Digital System

Norwood Digital System

The ultimate solution for your practice

Norwood Chair and Stand

Norwood Chair & Stand

The power solution for customer comfort

Norwood Digital Refractor

Norwood Digital Refractor

The digital solution for examinations

Norwood 10 year badge
Norwood Device & Diagnostics logo alternate

Welcome to NORWOOD

Protecting your bottom line, since 2009

Norwood Device & Diagnostics was established in 2009 to meet the evolving needs of today’s independent eye care professional. We provide unsurpassed service and high-quality products at industry leading prices to meet all of your Pre-Test, Diagnostic, Exam Lane, Finishing/Edging and Optical Supply needs.

—      All of our Norwood Ophthalmic Equipment is offered with a
3 Year Warranty and comes standard with unrivaled customer care.

How we differ…

With over 30 years of experience at the helm, Rick Norwood has long-established strategic manufacturing relationships throughout the world. We source only from the top OEM manufacturers of ophthalmic diagnostic equipment and optical accessories in Canada, Europe, Japan and Korea, to provide high quality products to our clients.

We built this business for you, the independent eye care professional. We realized that there were a limited number of resources in the optical marketplace whose prime focus was to support the continued growth and success of ECPs, we set out to be just that resource! We have set out to be just that resource by providing high quality products at a reasonable cost enabling you to better compete with the likes of big box stores and the internet (and we’re doing a pretty good job!).

We have over


Years in

We have


Quality Products

We have


New Customers this
year & counting

We have over


Happy Customers
& counting

Our History…

Norwood Vision Group was founded in 2009 to help level the playing field for independent ophthalmologists, optometrists, and opticians.

Having worked within the optical industry for over 25 years, Rick Norwood could easily see how the increasing number of retail chains and big box stores were utilizing their buying power to obtain lower priced products. Rick was concerned for the future of the industry. With this developing trend, how would the independent businesses be able to grow and profit? Rick combined his concern with the fuel of his entrepreneurial spirit, and in August 2009 opened the doors to Norwood.

His vision was simple. Through new innovations in technology, smart purchasing methods, and personalized, superior customer service, Norwood would assist independent practitioners with succeeding in today’s marketplace. A quick and easy online ordering system was set up as the core, which has allowed Norwood clients to fulfill the majority of their practice needs, with top quality products at a reasonable cost, through a single source. This platform is leveling the playing field for our clients; check out what they are saying about us!

How we help…

Norwood is with you every step of the way.

Let us know what you are looking for, and if it isn’t one of our advertised products, we’ll do our best to find it for you at a reasonable cost. Are you designing a new office, or refreshing your existing practice? Engage with Norwood as you begin; we have done this before and can guide you through the process while saving you some money along the way.

As our business continues to evolve and expand in response to industry trends and customer requests, Norwood is constantly working to identify the emerging technologies, manufacturers and products that are poised to meet the future needs of our customers. Earning and retaining your business through offering superior products at unparalleled prices, while delivering a high level of customer service, will remain our primary focus.

Testimonials from our Clients…

Our business grows by ensuring that our clients, have everything they need to ensure their businesses can grow. Hear what a few of our clients have to say about Norwood.

Our Partners…

Norwood Vision Group has forged many relationships over the years to provide you with the best products at the best prices. Without our partners, we would not be where we are today.

About Rick Norwood

Prior to founding Norwood Vision Group in 2009, Rick Norwood spent 20 years in the eye care industry with companies such as Paragon Optical, Viva Optique, Santinelli International, and Visionix, Inc. He held a variety of positions including regional, national, and general manager responsibilities. Through these positions, he worked with all segments of the eye care industry which led him to focus his company on offering a full range of services as a one stop provider and incorporating an e-commerce platform to introduce more cost effective and efficient service delivery and affordable product alternatives.

Contact Information

540 Township Line Road,
Blue Bell, PA 19422

phone: 610 278 1900
fax: 484 472 6741

Payment Options